features – PixelMate.Pro

Custom Events

Unlimited Custom Events System

Define and trigger unlimited custom events across your WordPress site. Attach dynamic data — product IDs, prices, categories, user data — and send it all to your connected platforms.

Trigger on clicks, form submissions, scroll depth, time on page
Dynamic variables: {product_id}, {price}, {user_email}, {category}
WooCommerce events: AddToCart, Purchase, InitiateCheckout
Gravity Forms, Elementor, and Contact Form 7 integration

// Example: Custom Purchase Event
const event = new PixelMateEvent({
  name: 'Purchase',
  value: '{cart_total}',
  currency: 'USD',
  products: '{product_ids}'
});
PixelMatePro.track(event);

Server-Side

Server-Side Tracking via CAPI

Bypass ad blockers and browser restrictions with server-side tracking. PixelMate Pro sends events directly from your server to Meta Conversions API and custom webhook endpoints.

Meta Conversions API (CAPI) integration
Custom webhook endpoints for any platform
Event deduplication with browser-side tracking
Enhanced matching for better attribution

// Server-side event payload
{
  event_name: "Purchase",
  event_id: "evt_8f3a2b...",
  user_data: {
    em: "****@****.com",
    ph: "+1**********"
  },
  custom_data: {
    value: 49.99,
    currency: "USD"
  }
}

Conditional Logic

Smart Conditional Firing

Control exactly when and where your pixels fire. Set conditions based on user roles, device type, geolocation, page templates, and custom PHP conditions.

Fire pixels on specific pages, posts, or custom post types
User role-based tracking (logged in, admin, subscriber)
Device targeting — desktop, tablet, mobile
Geolocation rules by country or region

// Conditional logic example
{
  conditions: [
    { page_type: "product" },
    { user_role: "guest" },
    { device: "desktop" },
    { country: "US" }
  ],
  logic: "AND"
}

More Features

And That's Not All

PixelMate Pro is packed with tools to make pixel management effortless.

WooCommerce Deep Integration

Automatic tracking for AddToCart, Purchase, InitiateCheckout, ViewContent, and more. Supports variable products, coupons, and subscriptions.

Built-In Debug Console

Real-time debugger shows every pixel fire, event payload, and platform response. Test your setup before launching campaigns.

Event Log & History

View historical event data, replay recent events, and audit your tracking setup. Perfect for troubleshooting and compliance.

Export & Import

Export your full pixel configuration as JSON. Import into other sites, share with your team, or keep as backup.

Multi-Site & Role Support

Full WordPress Multisite support. Granular capabilities so admins, editors, and managers each control what they need.

Priority Support

Access to dedicated support team with fast response times. We help with setup, troubleshooting, and custom integrations.

All Features